Tuesday 2 October 2012

The Olsen twins

Youngest entrepreneurs in Hollywood


Biography

Mary-kate and Ashley Fuller Olsen were born in Sherman Oaks, California. Their parents are David Olsen and Jarnette (Jarnie) Despite being very similar in appearance, they are not identical, but fraternal twins. They have an older brother, Trent, and a younger sister, actress Elizabeth, as well as two half-brothers, Taylor and Jake. The twins' parents divorced in 1995. Taylor and Jake are from their father's second marriage.

Career
Mary-Kate and her sister, Ashley Olsen, were simply the youngest members of the long-running sitcom Full House, which hired them just a year after their birth. Because of U.S. child-labor laws, the girls took turns playing Full House's resident cute baby girl, Michelle Tanner.  Mary-Kate continued her part-time role as Michelle until Full House came to a close in 1995, though she took time out to film several family-oriented straight-to-video releases, including To Grandmother's House We Go (1992), Double, Double, Toil and Trouble (1993), and How the West Was Fun (1994). Luckily for Olsen, the demise of Full House hardly marked the end of her career. Along with her sister, Mary-Kate's success in the family-oriented video market planted the seeds for what would eventually become a multimillion-dollar empire with enough punch to land the twins the 83rd spot in Forbes magazine's list of the world's 100 most powerful celebrities in 2003. 
Mary-Kate and Ashley were popular figures in the preteen market during the late 1990s and early 2000s. Their names and likenesses extended to clothes, books, fragrances, magazines, movies and posters, with a market share made up mostly of the teen demographic. Mattel also produced Mary-Kate and Ashley fashion dolls from 2000 to 2005.
The sisters became co-presidents of Dualstar on their 18th birthday in 2004.Upon taking control of the company, Mary-Kate and Ashley made moves to secure the future of the company by releasing products that appealed to the teen market, including home decoration and fragrances. The Dualstar brand has been sold in more than 3,000 stores in the United States and over 5,300 stores worldwide. 

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